This deck is short. It's first-person. It's meant for one founder talking to another, not a board reviewing an agency RFP. If you're the second kind of reader, our website will serve you better.
I'd spent six years inside agencies before BBC. Some good. Some great. All structured the same way: strategists handed off to designers, designers handed off to developers, developers handed off to media planners. Each handoff lost about 20% of the original idea. By the time the work shipped, the brand felt like a polished version of someone else's brief, not the founder's vision.
The clients knew it. They'd nod through presentations, accept the work, then quietly stop investing in brand for two years afterward because it hadn't moved the metrics they cared about.
BBC was built to remove the handoffs. One team, one room, one engagement — strategy, design, engineering, all sitting next to each other through the whole arc. It's structurally a small studio, intentionally. We've stayed at 42 people because that's roughly the maximum number of humans you can have in a building before handoffs become inevitable again.
Nine years in, the math says it works. We've shaped 127 brands. 87% of clients come back for a second engagement. Most of our pipeline is referral-led. We've never spent on outbound sales. The thing we replaced — handoffs — turned out to be the thing that was breaking the work.
— Sash
Five operating principles
If we can't articulate the strategic reason a logo, hero, or campaign exists in 60 seconds, we don't ship it. The brief earns its place before the design does.
Strategy, design, and engineering work side by side from kickoff to launch. No handoffs, no telephone-game between departments, no "the strategist said but the designer interpreted."
Every engagement starts with a baseline and ends with a measurement. We won't take projects where we can't define what success looks like in numbers.
When the founder is wrong, we say so. When the brief is wrong, we rewrite it. When the project shouldn't ship, we kill it. We've lost two clients to this rule and earned thirty more.
Pricing pages, nurture sequences, sales decks, internal documentation. The boring work compounds. We do it on purpose, even when clients try to skip it.
Selected work
K-12 brand from blank slate. Identity, positioning, parent acquisition campaign, admissions playbook. Shipped in 9 weeks ahead of academic year start. Set the tone for a new entrant in a saturated category.
9-month engagement. Full rebrand, GTM reset, sales deck overhaul, content engine, pricing page. Brand strength was a stated factor in the Series B closing. Investor brief used the new identity as evidence of category positioning.
Multi-property group with three brands operating like one and one operating like three. We rebuilt the architecture, defined the master/sub relationship, designed the website system, and onboarded staff to the new vocabulary.
The first call is just a conversation. No deck on our end, no "discovery framework," no proposal generator. Just thirty minutes of you talking, me asking questions, and both of us figuring out if there's a fit.
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