Issue #047 · Apr 2026
Three things worth knowing
A short newsletter for founders and operators. Tactics that worked, mistakes that taught us something, and what we're seeing in the market this week. No fluff, no pitch.
How a 9-line homepage tripled demos
A B2B SaaS client we audited had a homepage with 47 lines of copy above the fold. We rewrote it down to 9. Bounce dropped 24 points. Demo bookings tripled in 30 days. The lesson isn't "shorter is better" — it's that copy length should match attention span. Most of you are writing too much.
We killed a paid channel
and almost killed pipeline
Q3 last year, we paused a client's LinkedIn spend overnight. Pipeline dipped 8% in the next four weeks. We thought we'd timed the cutover with the new content engine. We hadn't. The lesson: "stop doing the wrong thing" is correct, but the timing of the stop matters as much as the call itself.
Why pricing pages are funnels
Hidden pricing isn't aspirational, it's friction. The data on what happens when B2B companies publish their tiers.
The 5-minute brand audit
Five questions to ask of your homepage before your next leadership meeting. Print it, fill it in, share it.
"How to spot brand drift"
22-min talk from our founder at SaaSBoomi. Recording up. Slides linked. Worth the watch.