Case Study · Visual

A nine-month rebrand

A look at the work itself.

Less narrative, more artefacts. The deliverables, the comparisons, the before-and-afters. The case study as a portfolio piece.

[Client Name]
2025
Brand · Web · Campaign · Print
Brand Identity Honors · 2025

The deliverables

What we actually shipped.

A condensed view of the artefacts: brand identity, web hero, campaign visuals, packaging, and the moodboard that anchored the system.

Hero · Stillness Above the Clouds
Color system
5
Gold → Amber → Sunset → Ember → Berry. The BBC Golden Hour palette.
Campaign · The unglamorous work
Brand · Eye + insignia
Touchpoints redesigned
47
Web, print, packaging, social, sales collateral, signage. Single coherent system.
Identity · Made for everywhere
The frame we worked from

Brand. Market. Scale.
Repeat.

Every artefact in this case study earned its place in the system by passing all four tests. The ones that didn't, never shipped.

The numbers

Where it landed.

Pipeline YoY
2.4×
Qualified pipeline doubled and a half. Same total marketing spend.
CAC reduction
−31%
Customer acquisition cost. Less spend per closed customer.
Inbound demos
+62%
Demo bookings via the new pricing page and content engine.
Brand recall
42%
Up from 28%. Top quartile for the category.
— Head of Marketing, [Client]
"The brand we have today
is the one our category started copying
six months later."

The recognition

What it got.

🏆

Brand Identity Honors 2025

Best B2B SaaS Rebrand. Selected from 240+ entries across APAC.

Awarded · Sept 2025
📰

Featured · Brand New Magazine

Long-form profile in the Oct 2025 issue. Front cover spread.

Editorial · Oct 2025
🎬

YourStory case profile

Founder interview + behind-the-scenes video. 280K views in two weeks.

Profile · Nov 2025
📈

Series B · ₹120 Cr

Closed three months after rebrand. Investors cited brand strength as a key signal.

Funding · Dec 2025

Want this kind of work?

We don't take every project. We take the ones where the brand can earn its keep.

Start a project →