Annual Report · 2025

The full year

Twelve months, measured.

A book-end report for FY2025: revenue ARR, channel ROI, brand health, customer LTV, and the moves that mattered most.

Apr 2024 – Mar 2025
Board of Directors
Bumblebee × [Client]
Final · Distributed

01 · The headline

2.4× revenue. −31% blended CAC.
3 quarters of compounding growth.

The year wasn't smooth — Q2 was tough, Q3 was a turnaround, Q4 was a runaway. The averages flatter the journey, but the trendline is undeniable: brand work compounded, paid spend got smarter, and the team got faster.

02 · Quarter by quarter

The arc.

Q1Apr–Jun '24

The reset

Diagnostic audit. Brand work paused. Funnel surgery prioritised. Painful but necessary.

Highlights
Audit shippedHero rewrite v1CAC −12%
Q2Jul–Sep '24

The dip

LinkedIn paused mid-quarter. Pipeline dipped before the new content engine kicked in. Tough month, then recovery.

Highlights
Content engine livePricing pagePipeline −8% then +12%
Q3Oct–Dec '24

The turn

Organic compounding. Nurture extended. Demo bookings doubled month-over-month for two months running.

Highlights
Demos ×2Organic share +47%First MRR record
Q4Jan–Mar '25

The runaway

Best quarter on record. Inbound demo pipeline outpaced outbound for the first time. Hiring kicked off for sales-engineering. CAC at all-time low.

Records set
CAC −31%ARR +84% YoYInbound > Outbound

03 · The numbers

The scoreboard.

2.4×
ARR YoY
−31%
Blended CAC
+62%
Inbound demo bookings
3.8×
Organic search traffic
+18%
NPS YoY (61 → 72)
−14%
Sales cycle days
94%
Net revenue retention
₹3.2 Cr
Marketing-influenced ARR
The year, in one line
"We stopped chasing campaigns.
We started building compounding systems."

04 · The lesson

What we'd do again. And what we wouldn't.

Do again

  • Audit before action — saved 6 months of wrong direction
  • Pricing page early — pre-qualified the funnel
  • Content as a moat — Q4 organic carried us
  • Long nurtures (Day 31) — revival economics
  • Customer video series — best content ROI of the year

Wouldn't repeat

  • LinkedIn paid spend — never recovered ROI
  • Trade show booth (Q2) — wrong audience, no leads
  • Influencer pilot — measurement gaps killed learning
  • Q1 webinar series — high effort, low download attribution

The next year. Bigger ambitions.

Q1 of FY26 is locked. Q2 onward gets locked at the May board review.

Read the FY26 plan →