Quarterly Report

Q1 · Jan – Mar 2026

A quarter of compounding gains.

A clean read of campaigns shipped, money spent, leads generated, and what we learned. No spin.

[Client Name]
Q1 · Jan – Mar 2026
Bumblebee · Account team
Final

01 · The quarter at a glance

Three numbers worth remembering.

+47%
Qualified pipeline vs Q4
−18%
Cost per qualified lead
2.1x
Inbound demo bookings

02 · What we shipped

Twelve campaigns, one playbook.

🎯

Hero rewrite

Homepage hero rebuilt around outcome-first messaging. Two variants live, A/B tested over 14 days. Winner promoted Mar 12.

Result · Bounce −24%
📧

Nurture sequence v2

Extended from Day 7 to Day 31. Five new case-study-led emails, triggered by behaviour. Revival rate up significantly.

Result · +38% revival
💰

Pricing page launch

Public starting-at tiers with comparison ladder. Killed wrong-fit traffic, doubled SQL quality.

Result · SQL conv ×2
📰

Content engine

Eight long-form posts, two case studies, one interactive ROI calculator. Compounding organic traffic.

Result · +62% organic
📱

Paid reallocation

LinkedIn paused. Spend redirected to Google Search and content amplification. Same total budget.

Result · CPL −18%
🎬

Brand video series

Three 60-second customer-story videos. Used in nurture, paid, and BD outreach. View-to-completion 78%.

Result · 3 assets, 4 channels
The quarter, in one line
"Less spend.
Better leads.
More demos."

03 · The numbers

Channel-by-channel breakdown.

Google Search

₹24.4L spend · 1,780 leads · ₹1,371 CPL

+47%VS Q4 LEADS
Spend share

52% of total — up from 39%

Lead quality

5.2% lead-to-demo (highest of paid)

Verdict

Scale further. Pricing keywords still under-bid.

Organic / Content

₹8L invested · 412 leads · ₹1,942 effective CPL

+62%VS Q4 ORGANIC
Investment share

17% of total — up from 13%

Lead quality

9.8% lead-to-demo (highest, period)

Verdict

Compounding. Slow to start, hard to stop.

Meta · Lead Gen

₹14.6L spend · 1,520 leads · ₹961 CPL

+6%VS Q4 LEADS
Spend share

31% of total — flat from Q4

Lead quality

2.1% lead-to-demo (improved from 1.8%)

Verdict

Better creative helping. Audiences still too broad.

04 · What we learned

Three things worth carrying forward.

01

Pricing pages are funnels.

The pricing page launch was the single highest-ROI move of the quarter. It pre-qualified buyers and gave sales a cleaner pipeline. Should have been built two years ago.

02

Long nurtures beat short ones.

Sequences that extend past Day 14 outperform shorter ones by 30–40%, even though the open rates decay. Patience compounds.

03

Paying premium for B2B social isn't paying off.

LinkedIn at ₹7,049 CPL was the worst channel. Pause stays. Resume only with category-specific ABM playbook in Q3.

05 · Next quarter

What's locked.

AprWk 1–4

ROI calculator launch

Interactive web tool. Lead capture inside. Already 80% built — ships first week of Apr.

MayWk 1–4

Customer video series · season 2

Three more 60-second stories. Same playbook, different verticals.

JunWk 1–4

Q2 wrap + Q3 plan lock

Half-year review meeting. Decisions on retainer renewal and ABM pilot.