What follows is what we actually found. Not what your team will tell you in the next leadership meeting. Not what the agency that built your last campaign will admit. The truth, scored, ranked, and prescribed.
The scorecard
42% unaided recall, top quartile for the category. The brand work from 2024 is paying off.
NPS of 61. Confirms the product is not the problem. Stop investing in product features. Invest in conversion.
Logo, palette, type system applied correctly across 90% of touchpoints. The 10% that's wrong: trade show booth and the legacy iOS app.
Sales deck and website tell two different stories. Same brand, two value propositions. Buyers feel the dissonance.
Hidden behind "contact sales" gate. In your category, that signals "expensive." 7 of 12 win/loss interviews flagged this as friction.
3.1% lead-to-demo. Industry benchmark in your category is 8%. You're at 38% of where you should be.
Sequence ends Day 7. Decision cycle is 31 days. You're abandoning warm leads at the moment they're starting to consider.
No baseline tracking. No post-launch survey. ₹14L of brand spend, zero proof of ROI. This is malpractice.
Your brand is good. Your funnel is leaking. Your team knows it. Your last agency knew it. Nobody said it.
You hired us because you suspected something was off. You were right.
The good news is the brand isn't broken. The product isn't broken. The team isn't broken. The mechanics are broken. That's a much smaller, much faster fix.
The hard news is that fixing it requires you to stop investing in things that feel like work and start investing in things that feel obvious. The next 90 days won't have a launch event. They'll have a repaired hero, an extended nurture, and a published price page. Boring. Effective.
If you ship the three moves on the next page, we'll see your demo conversion go from 3.1% to north of 6% by quarter end. Not a guess. We've done it for four similar clients. The mechanics don't care which industry.
The question isn't whether this works. It's whether you'll let it.
— The team at Bumblebee
The prescription
The brand is fine. The hero promise on the homepage is wrong. Reposition around outcome, not offering. Two A/B variants tested over 14 days. Bounce drops 22%, demo CTR climbs 60%.
Build emails 8 through 12 with case-study-led value drops on Days 10, 14, 21, 28, 31. Triggered by demo no-shows and stale opportunities. Revival rate climbs 40%. Same warm leads, more shots on goal.
Add a public "starting at" range with a clear ladder. The wrong-fit traffic disqualifies itself before form submit. The right-fit traffic gets permission to lean in. SQL-to-demo lifts 35%.
Either we lock the next 90 days into a build sprint, or you take this audit and run it yourself. Both work. One's faster.
Lock the sprint →