Performance Audit
Marketing performance audit
The numbers don't lie. Yet.
A data-first read of every channel, every funnel stage, every rupee spent. With a verdict on what's working, what isn't, and what to kill this quarter.
Performance Audit
Marketing performance audit
A data-first read of every channel, every funnel stage, every rupee spent. With a verdict on what's working, what isn't, and what to kill this quarter.
01 · Headline Numbers
Five of these are red. Three are green. One is on watch. Detail follows.
02 · Channel performance
₹18.4L spend · 1,127 leads · ₹1,632 CPL
₹18.4L (39% of total)
1,127 (40% of total)
4.7% (above blended average)
₹14.2L spend · 1,432 leads · ₹992 CPL
₹14.2L (30% of total)
1,432 (50% of total)
1.8% (well below blended)
₹8.6L spend · 122 leads · ₹7,049 CPL
₹8.6L (18% of total)
122 (4% of total)
0.8% (lowest of any paid channel)
₹6L content investment · 166 leads · ₹3,614 effective CPL
₹6L (13% of total)
166 (6% of total)
9.2% (highest of any channel)
"You're spending 18% of budget on 4% of leads.
Move that money. Watch what happens."
03 · Funnel diagnosis
→ The biggest leak is not at the form. It's at the hero. 71% never get past it.
04 · Reallocation plan
Cut
From LinkedIn Ads
Pause entirely. Resume only with category-specific ABM playbook in Q3.
Scale
Into Google Search
Expand keyword footprint. Currently capturing 6.2% of category demand. Target 10% by EOQ.
Hold
Into content/SEO
Compounding moat. Slowest to show ROI. Highest ROI when it shows.
Net effect: same total spend, projected +47% qualified pipeline by end of next quarter. Hard numbers, hard targets.