Audit · Confidential

Brand audit · Q2 2026

Where you are vs. where you should be.

A 10-page diagnostic of brand health, market position, conversion gaps, and the three highest-leverage moves for the next 90 days.

[Client Name]
Apr 01 – Jun 30, 2026
Bumblebee · Strategy
Draft v1

01 · Executive Summary

The headline: brand is healthy, funnel is broken.

What's working

  • Strong unaided recall in core market (42% vs category avg 28%)
  • NPS of 61 — top quartile for the category
  • Organic search captures 6.2% of category demand
  • Visual identity reads as premium and consistent across touchpoints

What's broken

  • Landing page bounce rate at 71% (industry benchmark: 48%)
  • Lead-to-demo conversion: 3.1% (target: 8%+)
  • Sales cycle 47 days vs 28-day category median
  • Zero retargeting infrastructure on paid spend
The diagnosis
"You don't have a brand problem.
You have a conversion problem
dressed up as a brand problem."

02 · Findings

Six observations that explain the gap.

Finding 01

The hero promise doesn't match the buyer's question

Your homepage answers "what do you sell" — your buyers are asking "why should I trust you in 90 seconds." The frame is wrong before the funnel even starts.

Finding 02

Social proof is invisible above the fold

3 of 4 high-intent buyers bounce before scrolling to the testimonial section. Logos and case proof must move into the first viewport.

Finding 03

Pricing is hidden when it should be confident

Buyers in your bracket expect transparent ranges. "Contact for pricing" is reading as "we're expensive and hiding it." Confirmed in 7 of 12 win/loss interviews.

Finding 04

The follow-up sequence ends after Day 7

Average decision cycle in your category is 31 days. Your nurture sequence stops on Day 7. You're abandoning warm leads at the exact moment they're starting to consider.

Finding 05

Sales deck and website tell different stories

Sales deck leads with "outcomes" (correct). Website leads with "features" (wrong). Same brand, two value propositions. Buyers feel the dissonance even if they can't name it.

Finding 06

No measurement of post-launch brand lift

You spent ₹14L on the rebrand 18 months ago. Zero baseline tracking, zero post-launch survey. You can't prove the ROI of brand work because you didn't measure it.

03 · Recommendations

Three moves, 90 days.

If you do nothing else, do these. Ranked by leverage-per-rupee. Each move includes a lead deliverable, an owner, and a measurement protocol so you'll know in 90 days whether it worked.

01

Rewrite the hero. Not the brand.

Reposition the homepage hero around outcome, not offering. New headline, new sub, new CTA hierarchy. Two A/B variants tested over 14 days. Expected lift: bounce -22%, demo CTR +60%.

02

Extend the nurture to Day 31.

Build out emails 8 through 12 with case-study-led value drops on Days 10, 14, 21, 28, 31. Triggered by demo no-shows and stale opportunities. Expected lift: revival rate +40%.

03

Publish your pricing.

Add a public "starting at" range with a clear ladder. Removes the wrong-fit traffic, gives the right-fit traffic permission to self-qualify. Expected lift: SQL-to-demo +35%.

04 · Appendix

Methodology & data sources.

🔎

Quantitative

GA4 traffic data (90 days), HubSpot funnel exports, paid spend reports across Meta & Google.

8 data sources
🎙️

Qualitative

12 win/loss interviews with buyers, prospects, and churned accounts. 8 internal stakeholder interviews.

20 conversations
🏁

Competitive scan

Heuristic review of 6 direct competitors across messaging, pricing, social proof, and funnel mechanics.

6 competitors
🧪

Heuristic audit

20-point checklist applied across homepage, key landing pages, pricing page, and primary email sequence.

20 criteria

Ready to fix it?

Schedule a 60-minute walkthrough. We'll go finding by finding, then build the 90-day plan together.

Book the walkthrough →