Issued · {{ Date }}
Engagement Proposal
A growth system,
built for {{ Client Name }}.
{{ One-line summary of what this proposal solves — e.g. "A 14-week brand and full-funnel marketing engagement to take you from launch-ready to revenue-compounding." }}
A Note from the Founders
Hello, {{ Client First Name }}.
Thank you for letting us into the room.
Over the last few weeks we've spent time understanding {{ Client Name }} — your market, your customers, and the gap between where you are and where you want to be. This document is the result of that listening. It's not a sales pitch. It's a working plan.
We've built our practice around a single belief: brands deserve systems, not guesswork. Most agencies hand over a logo, a campaign, or a content calendar — and call it strategy. We don't. We build the operating system that makes everything downstream cheaper, faster, and more consistent.
What follows is our proposal for {{ Client Name }}: an outline of what we've understood, what we'd build, how we'd build it, and what it costs. If anything is unclear or off the mark, tell us. We'd rather rewrite this together than ship something that doesn't fit.
— Sastharam & Achinthya
Co-Founders · Bumblebee Branding Co.
What We Heard
Where you are, where you want to be.
What we observed
- {{ Brand voice is inconsistent across LinkedIn, the website, and pitch decks }}
- {{ Marketing spend is spread thin across 3 channels with no clear ROI attribution }}
- {{ Founders are still the primary lead source — pipeline isn't system-driven }}
- {{ The competitor brand is more memorable despite weaker product-market fit }}
- {{ Sales materials don't reflect the evolution of the offering since the last raise }}
The opportunity
- {{ A unified brand system would compound every $1 spent on awareness }}
- {{ Channel discipline could 2x ROI without increasing spend }}
- {{ A pipeline machine frees founders to focus on closing, not prospecting }}
- {{ Distinct visual + verbal identity flips the memorability gap }}
- {{ Sales enablement tools can shorten the sales cycle by 30–40% }}
Scope of Work
What we'll build.
Brand & Identity Foundation
Discovery, positioning, voice, identity system, and brand guidelines. The foundation everything downstream snaps into.
Website & Digital Presence
High-conversion responsive site, on-brand content, SEO foundations, and analytics instrumentation.
Performance & Pipeline
Channel strategy, campaign assets, performance marketing setup, and pipeline-attributed reporting.
Sales Enablement
Pitch deck, one-pagers, case study templates, and a 52-week growth calendar.
Our Approach
The 7-stage power play.
Investment
Three ways to engage.
For early-stage teams that need a brand spine before scaling spend.
- Brand audit & positioning
- Identity system & guidelines
- 1 channel · social or SEO
- Monthly reporting
- Quarterly strategy call
Full-funnel system for brands ready to compound across channels. Our most chosen tier.
- Everything in Foundation
- Performance marketing setup
- Content & video production
- CRM automation
- Bi-weekly strategy calls
- Dedicated brand manager
For brands with revenue, infrastructure, and the speed to compound.
- Everything in Growth
- Sales enablement build
- 52-week GTM roadmap
- Dedicated team pod
- Weekly C-suite alignment
Timeline
14 weeks, milestone-by-milestone.
Working Together
Terms & conditions.
Payment Schedule
40% on signing, 30% at mid-engagement, 30% on delivery. Invoices net-15. GST 18% extra on all line items.
Revisions & Approvals
Two rounds of revisions per major deliverable. Additional rounds quoted separately. Written approval required before each phase advances.
IP & Ownership
All deliverables transfer to {{ Client Name }} on final payment. BBC retains the right to feature work in case studies and portfolio.
Communication
Weekly standups, bi-weekly strategy calls, async via Slack. Response within 1 business day. Dedicated brand manager.
Scope Changes
Out-of-scope work scoped and quoted separately. We don't surprise-bill. Change orders signed before work begins.
Termination
30-day notice from either party. Pro-rated refund for un-delivered work. NDA stays in force post-engagement.
Choose to bee ahead
Let's build something
that compounds.
If this proposal lands, sign below or reply to confirm. We'll send the engagement letter, kickoff calendar invite, and onboarding brief within 24 hours.
Signature
For the record.
For {{ Client Name }}
{{ Signatory Name }}
{{ Title · Company }}
Signature · Date
For Bumblebee Branding Co.
Sastharam Ravendran
Co-Founder · Brand Strategist
Signature · Date