← BBC Design System · Reference
14 · Hero Banner Options · Compare
v0.1 · Bold Full-Bleed

Image-fills-everything.

"Big, cinematic, no apologies. The plate is the hero."

Golden Hands preview
Built to outlast
the launch buzz.
16:9 · single layer Pegasus pattern Max drama
Open v0.1 — see all 4 plates →
v0.2 · Split-Zone

Composed & balanced.

"Image stays uncropped. Text gets its own dark canvas."

Built to outlast
the launch buzz.
Golden Hands preview
16:9 · split into 2 zones Editorial No cropping
Open v0.2 — see all 5 plates →

Which feels more BBC?

Both are valid. Both use the same type system, the same plates, the same copy. The choice is about the studio's character — should it shout or compose?

Pick v0.1 if…

BBC should feel cinematic, bold, and unmistakable in a feed. The studio is a film, not a magazine. The hero is a still from a movie you'd want to watch.

Pick v0.2 if…

BBC should feel considered, editorial, and like a brand that "thinks before it speaks." The hero reads like a magazine cover, not a billboard.