"Big, cinematic, no apologies. The plate is the hero."
"Image stays uncropped. Text gets its own dark canvas."
Both are valid. Both use the same type system, the same plates, the same copy. The choice is about the studio's character — should it shout or compose?
BBC should feel cinematic, bold, and unmistakable in a feed. The studio is a film, not a magazine. The hero is a still from a movie you'd want to watch.
BBC should feel considered, editorial, and like a brand that "thinks before it speaks." The hero reads like a magazine cover, not a billboard.