{
  "colors": [
    {
      "id": "BBC.F.C.01",
      "name": "gold",
      "hex": "#D4A03C",
      "role": "Primary accent · headlines on dark · stat numbers · CTA borders"
    },
    {
      "id": "BBC.F.C.02",
      "name": "amber",
      "hex": "#E8932A",
      "role": "Secondary warmth · mid-gradient stop"
    },
    {
      "id": "BBC.F.C.03",
      "name": "sunset",
      "hex": "#D46830",
      "role": "Energy · accent · gradient"
    },
    {
      "id": "BBC.F.C.04",
      "name": "ember",
      "hex": "#B8423A",
      "role": "Depth · urgency · primary CTA button"
    },
    {
      "id": "BBC.F.C.05",
      "name": "berry",
      "hex": "#8A2A3A",
      "role": "Gradient anchor · sophistication"
    },
    {
      "id": "BBC.F.C.06",
      "name": "night",
      "hex": "#1A1412",
      "role": "Dark surface · card backgrounds"
    },
    {
      "id": "BBC.F.C.07",
      "name": "deep",
      "hex": "#0A0806",
      "role": "Page background · maximum drama"
    },
    {
      "id": "BBC.F.C.08",
      "name": "white",
      "hex": "#FAF6F0",
      "role": "Text on dark · light surfaces"
    },
    {
      "id": "BBC.F.C.09",
      "name": "cream",
      "hex": "#F2EBE0",
      "role": "Light page backgrounds"
    },
    {
      "id": "BBC.F.C.10",
      "name": "sand",
      "hex": "#E8DFD2",
      "role": "Subtle section backgrounds"
    },
    {
      "id": "BBC.F.C.11",
      "name": "stone",
      "hex": "#B8AFA2",
      "role": "Secondary text · muted labels · body on dark"
    },
    {
      "id": "BBC.F.C.12",
      "name": "charcoal",
      "hex": "#3A3632",
      "role": "Dark text on light backgrounds"
    },
    {
      "id": "BBC.F.C.13",
      "name": "dusk",
      "hex": "#1B2A4A",
      "role": "Sky blue · ONLY for backgrounds and photography"
    },
    {
      "id": "BBC.F.C.14",
      "name": "sky",
      "hex": "#2C4A7C",
      "role": "Sky blue · ONLY for backgrounds and photography"
    }
  ],
  "gradients": [
    {
      "id": "BBC.F.G.01",
      "name": "warm",
      "css": "linear-gradient(90deg, #D4A03C, #E8932A, #D46830, #B8423A)",
      "use": "Headline accent words · stat numbers · primary gradient buttons · tags"
    },
    {
      "id": "BBC.F.G.02",
      "name": "warm-diag",
      "css": "linear-gradient(135deg, #D4A03C, #E8932A, #D46830, #B8423A)",
      "use": "Diagonal variant for hero CTA buttons"
    },
    {
      "id": "BBC.F.G.03",
      "name": "warm-section",
      "css": "linear-gradient(-25deg, #e6c487 7%, #e4762f 25%, #db4c05 49%, #940300 82%, #4d0000 99%)",
      "use": "Full-bleed warm section backgrounds (Manifesto warm, BigStatBand, divide breaks)"
    }
  ],
  "fonts": [
    {
      "id": "BBC.F.T.01",
      "family": "League Spartan",
      "weights": [
        400,
        700,
        800,
        900
      ],
      "use": "Bold display · cover slides · hero headlines · accent words · stat numbers. ALWAYS UPPERCASE.",
      "sampleSize": "56px",
      "sampleText": "WE BUILD SYSTEMS"
    },
    {
      "id": "BBC.F.T.02",
      "family": "Cormorant Garamond",
      "weights": [
        400,
        500,
        600
      ],
      "styles": [
        "italic"
      ],
      "use": "Section titles · pull quotes · italic accent words inside League Spartan headlines.",
      "sampleSize": "48px",
      "sampleText": "make them inevitable."
    },
    {
      "id": "BBC.F.T.03",
      "family": "DM Sans",
      "weights": [
        300,
        400,
        500,
        600,
        700,
        900
      ],
      "use": "Body text · UI elements · paragraphs · captions · buttons · navigation.",
      "sampleSize": "16px",
      "sampleText": "From chaos to system. From guesswork to growth."
    },
    {
      "id": "BBC.F.T.04",
      "family": "Caveat",
      "weights": [
        400,
        700
      ],
      "use": "Personal highlights · storytelling moments · signature callouts · handwritten feel.",
      "sampleSize": "26px",
      "sampleText": "for the team at — handwritten"
    },
    {
      "id": "BBC.F.T.05",
      "family": "DM Mono",
      "weights": [
        400,
        500
      ],
      "use": "Code · labels · technical text · hex values · TOC numbering.",
      "sampleSize": "13px",
      "sampleText": "BBC.B.001 · LETTER-SPACING 0.18em"
    }
  ],
  "voice": {
    "id": "BBC.F.V.01",
    "tagline": "From chaos to system. From guesswork to growth.",
    "promise": "Choose to bee ahead.",
    "tone": "Confident · warm · precise · occasionally poetic. Never loud.",
    "contactEmail": "ahead@thebumblebee.in",
    "contactWeb": "thebumblebee.in"
  },
  "logos": [
    {
      "id": "BBC.F.L.01",
      "variant": "horizontal-color",
      "file": "bbc-logo/bbc-color-01.png",
      "use": "Primary · use on dark backgrounds"
    },
    {
      "id": "BBC.F.L.02",
      "variant": "horizontal-alt",
      "file": "bbc-logo/bbc-color-02.png",
      "use": "Alternate horizontal"
    }
  ],
  "logoRule": "Logo on every first and last slide/page of any deck or presentation."
}