BBC Confidential · May 2026
Brand Launch Proposal
Launching Pegasus Learning Centre.
A full-stack campaign from concept to inauguration day — built to make the right parents in Akkarai feel like Pegasus Learning Centre was built for them.
A full-stack campaign from concept to inauguration day — built to make the right parents in Akkarai feel like Pegasus Learning Centre was built for them.
Three commitments shape every decision in this engagement — from the photoshoot brief to the ad creative to the printed invite that goes out the week before opening.
Ground the brand in real photography of the real space, real founder, real children. No stock, no generic Montessori imagery. The campus is the asset.
Position the founder as the brand. Parents enrol because of the person, not the curriculum. The story carries the campaign.
Hoardings, Meta, WhatsApp, printed invites, walk-ins. The corridor doesn't convert from one channel — it converts from saturation.
No premium Montessori option within a 6 km radius. Parents are commuting 12+ km for what Pegasus already offers.
Admissions decisions are made between mid-May and mid-June. Opening late means losing the cohort to a year of competitor capture.
They don't respond to discount-led ads. They respond to philosophy, founder voice, and physical proof. The creative has to earn trust before it asks for a tour.
Seven weeks. One launch. A brand that opens its doors with momentum, not a lit-up sign and a hopeful afternoon.
Founder workshop, positioning audit, brand-voice extraction, photoshoot prep.
Full-day campus shoot. Founder long-form video. First creative routes locked.
Master creative routes adapted across hoarding, social, print, invite formats.
Landing page deployed. Meta verified. WhatsApp chatbot, lead automations, CRM in place.
Meta campaign live. Lead nurture sequences active. Printed invites distributed corridor-wide.
Open-house event production, founder talk rehearsals, last-mile retargeting.
Launch event. Walk-in conversion. First cohort.
Full positioning doc, brand voice, campaign architecture, channel plan.
1 docFull-day shoot with our crew. Founder, children, spaces, details.
1 day · ~120 finalsLong-form founder narrative + 3 social cutdowns.
1 hero + 3 cutsLocked creative routes adapted across every campaign surface.
2–3 routesConversion-optimized single-page site with form, founder story, gallery.
1 pageProfiles, verification, content calendar, first 3 weeks of pre-launch posts.
Setup + 3 wksCampaign architecture, audiences, creatives, ongoing optimization.
7 weeksEmail + WhatsApp sequences from form-fill to walk-in to enrolment.
Full funnelWhatsApp Business, chatbot flows, lead routing, parent FAQs.
SetupBlue-tick verification handled end-to-end.
Both platformsThree corridor placements, master + 2 retargets.
3 designsFounder-signed invite distributed door-to-door in target radius.
5,000 unitsBrochure, founder note, cohort prospectus.
Set of 3Folder, brochure, application form, parent welcome card.
200 kits
We don't build brands. We build systems that make them inevitable.
Both options launch by June 15. The difference is how much we own end-to-end vs. hand-off-ready. Pricing is exclusive of GST and ad spend.
We build the brand, campaign, and creatives. Your team takes over execution at launch.
We build the brand AND launch it. Strategy, creative, campaign, lead nurture, ad management — all the way to Week 07.
Want Option A but with ad management? Or Option B without the open-house? Tell us what to swap — we price every line item.
Ad spend is paid directly to Meta, not to us. These are the budgets we recommend to hit your June 15 enrolment target.
Retainers are optional. The launch deliverables are yours either way. If you want us managing the brand month-on-month, here's the structure.
Monthly social content, ads management, monthly performance reviews. The minimum to keep momentum after launch.
12 feed posts + 6 reels per month, founder-led where possible.
Ongoing Meta + Google campaigns, creative iteration, weekly optimization.
Monthly dashboard, founder review call, quarterly strategy review.
Everything in Growth + content retainer + ongoing creative + community management + photo refreshes.
Plus: priority creative turnaround, brand-system maintenance, parent community management.
1 day campus shoot every quarter to keep creative inventory current.
Quarterly strategy off-sites with the founder, annual brand audit.
The funnel we'll build, end-to-end. Each step has its own creative, copy, and metric.
Same playbook, different geography. Avishi opened with 38 enrolled before day 1, against a 25-seat target.
Pegasus won't be built by a vendor handing over files. It'll be built by a team that shows up — on campus, on brief, and on deadline. Every person here has a role in your launch, and every role is owned, not outsourced.
We've launched brands, opened schools, and told stories that made parents feel something before they ever walked through the door. That's not a portfolio line — it's how we work.
One reply, and we're in motion. Two-week window before this proposal expires.
Reply to lock the date